Filmore Real Estate Development Joint Stock Company (Filmore Development) and Openasia Group officially announced the strategic investment relationship.
Accordingly, Openasia became a strategic investor and is closely accompanyingFilmore to jointly optimize advantages and opportunities, promoting the rapid development of Filmore corresponding to the great potential of the Company. At the same time, by investing in Filmore, Openasia broadensits investment and product portfolio that Group has developed in Vietnambyadding a lifestyle real estate development to it.
Having reviewed various investment opportunities, Filmore chose Openasia to become a partner because of mutual relationship of trust, similarity in vision, goals, business values and ability to collaborate which will create potential cooperation and synergistic approach to serving the key interests of customers countrywide. Both companies also share in common to offer lifetime value to their customers, putting great emphasis on human value, customer experience and satisfaction.
Through the investment,Mr. Doan Viet Dai Tu – Chairman of Openasia – officially becomesa member of the Board of Directors of Filmore. Currently, Filmore is led by a group of leaders that are relatively young but with abundant marketexperience, strong network, sharp vision, fastexecution ability and global business mindset. The presence of Mr. Doan Viet Dai Tu is expected to help Filmore to further strengthen the company and diversify the professional capabilities of the Board of Directors.
Both companies are expecting a synergy effect as Openasia brings expertise from a retail & lifestyle business and Filmore brings expertise from a boutique property development business. The entire ecosystem built by the two companies will offercustomers more spectrum of quality products and rich in lifestyle experiences. This will create a stronger bond with customers, preserving their loyalty to the unique brand and model of real estate development in Vietnam.
Mr. Nguyen Tan Danh, Chairman of Filmore, emphasized: “Receiving investment from Openasia, Filmore not only enhances its financial advantages but also many other aspects. Thereby, the Company can focus more on environmental, social and governance standards, apply international standards to its products, and bring customers real assets with sustainably growing value”.
Filmore is like an emerging developer aspiringto createa benchmark and make its mark in the luxury real estate market. At the same time, the Company also aims to bring global standards for living space to Vietnamese customers, creating experiences and benefits for its residents from the application of the latest proptech (application of information technology and economic background in the field of real estate) including smart home systems, energy saving solutions, and eco-friendly materials and products to our customers and residents.
Notably, Filmore operates with sustainability centric mind, delivering long-termvalue for its related partiesandprovidingcreative solutions to deversify the life of the customers and communities. The company also puts important emphasis on aesthetic aspects, finding a harmony between contemporary western architecture and local modern design. In addition, Filmorethe first company in the real estate industry to initiate the “high-touch”philosophy. Filmore accompanies customers from the first steps of choosing their dream home to their daily life experiences through the integrationof tech-touch. From there, customers will feel that they arehighly valued, respected and cared for.
As for Openasia, the Group was established in Vietnam in 1994, with core business lying in retail – banking services – investment – financial consulting, has consulted for more than 600 large scale businesses, both international and Vietnamese. For nearly three decades, Openasia has also been very successful in the retail business with ultra – luxury brands and products. This group is the owner of the leading luxury lifestyle – service ecosystem in Vietnam with famous brands such as Hermes, Bottega Veneta, Patek Philippe, Audi, Chopard, Vacheron Constantin, Piaget, Saint Laurent,Hugo Boss, Kenzo,TamSon Yachting, Rimowa, Hanoia, PressClub, Alba Wellness and etc.
At the same time, Openasia is also known as a bridge for cultural quintessence and lifestyle between Europe and Vietnam. With its global business capabilities, Openasia has brought the creative quintessence of Vietnamese artisans to a new position and spread exquisite handicrafts from Vietnam to many corners of the luxury market around the world. Mr. Doan Viet Dai Tu, Chairman of Openasia, said: “As a leading corporation, for many years, Openasia has brought the best brands to Vietnam to serve customers with products and international standards. I strongly believe that with the investment and companionship with Filmore, a pioneer in bringing experiential real estate products with global standards and contemporary breath, we will together raise the benchmark of enjoyment and lifestyle of Vietnamese customers to the world level. “It is known that Filmore and Openasiaare actively preparingmany new plans in Ho Chi Minh City, Da Nang and some other localities.