Amidst the vast expanse of the sun-drenched desert, a woman appears with a sense of liberation, authenticity and unbridled freedom. The contrast between strength and allure, power and femininity, is subtly expressed. Above all, natural elegance and sophistication form the core essence, allowing the woman to convey boundless emotions about a vibrant and lively summer.
This spirit is embodied in the Hermès Spring/Summer 2024 fashion collection. Drawing inspiration from the roots of the brand, the collection showcases an understated sophistication. Leather and knitwear materials are made with sustainable aesthetics and top-notch craftsmanship to fully express elegance and precision. Through these designs, the Hermès woman comfortably reveals her inner self, reaching out to the external world, enjoying the burning passion and intense desires that summer brings to life.
Starring SUPERMODEL QUYNH ANH
Creative Director VIC LEE
Editorial Director NAM THI
Art Director HUY HOANG
Photographer DUC NGO
Stylist FREDDY NGUYEN
Makeup VU QUAN
Hair THY TRANG
Producer THEA VO, HANH DUNG
Retoucher CAPAS RETOUCH
Lighting NHU KHOI
Location BAU TRANG SAND DUNE, BINH THUAN
Fashion HERMÈS Boutiques SOFITEL LEGEND METROPOLE, 15 NGO QUYEN, HOAN KIEM DIST., HANOI & UNION SQUARE, 171 DONG KHOI, DIST.1, HCMC.
