Under the agreement, Vietnam Airlines and Tourism Malaysia will work closely together on a variety of initiatives designed to showcase Malaysia as a top travel destination through Vietnam Airlines’ established flight network and coordinated marketing efforts. Key activities will include organizing familiarization trips for media professionals, travel agents, and influencers; exchanging market insights; co-hosting promotional events; and developing customized travel products tailored to diverse customer segments.

This strategic partnership is focused on driving sustainable tourism growth, enhancing the overall passenger experience, strengthening air connectivity, and positioning Malaysia as an increasingly desirable destination for Vietnamese travelers.

Mr. Dang Anh Tuan, Vietnam Airlines EVP said: “As Vietnam’s national carrier and a key regional connector, Vietnam Airlines is committed to expanding its network to link vital tourism, cultural, and commercial hubs. This MoU marks a strategic step forward to deepen air connectivity with Malaysia and promote bilateral tourism growth. We are dedicated to executing this partnership effectively, delivering seamless, high-quality travel experiences for passengers from both countries.”

Mr. Datuk Manoharan Periasamy, Director General of Tourism Malaysia said: “Our collaboration with Vietnam Airlines is a strategic initiative to strengthen ties between our countries. Enhanced air connectivity not only drives tourism but also fosters stronger people-to-people relationships, economic cooperation, and cultural exchange. Through this partnership, we aim to promote sustainable tourism development and generate lasting benefits for both Malaysia and Vietnam.”

Vietnam Airlines currently operates direct flights connecting Hanoi and Ho Chi Minh City with Kuala Lumpur. Additionally, other carriers link major Vietnamese cities such as Da Nang, Da Lat, Phu Quoc, and Nha Trang to destinations in Malaysia including Kuala Lumpur, Penang, Johor Bahru, and Kota Kinabalu. As of July 2025, there are a total of 164 weekly flights between Vietnam and Malaysia, offering nearly 30,000 seats to accommodate the rising demand for tourism and business travel.

Vietnam Airlines also maintains a strong partnership with Malaysia Airlines on key routes, including Ho Chi Minh City to Hanoi, Da Nang, and Perth (operated by Vietnam Airlines), as well as Kuala Lumpur to Ho Chi Minh City, Penang, and Bangkok (operated by Malaysia Airlines). This collaboration improves operational efficiency, increases flight occupancy rates, and broadens domestic connectivity within Malaysia.

Looking forward, Tourism Malaysia is set to launch a series of promotional campaigns in Vietnam, such as MADANI Malaysia Week and the Malaysia Tourism, Culture, and Cuisine Festival 2025 in Hanoi and Ho Chi Minh City. Long-term initiatives like Malaysia My Second Home and the Visit Malaysia 2026 campaign will also continue to strengthen bilateral tourism ties.

The Memorandum of Understanding lays a strong foundation for coordinated and effective collaboration. Leveraging its extensive network, operational capabilities, and international experience, Vietnam Airlines will continue to serve as a leading regional connector, working alongside global partners to promote sustainable tourism and raise Vietnam’s profile as a premier travel destination worldwide.