Vietnam Airlines has become the first airline in Vietnam to introduce its own signature fragrance, LotuScent, marking a significant milestone in its ongoing commitment to enhancing the passenger experience. The fragrance is crafted to enhance the ambiance of select Lotus Lounges and on international flights.

For Vietnam Airlines, fragrance is the invisible language of emotion. It bridges the brand and its passengers, evoking calm, warmth, and sophistication. The airline’s fragrance project creates an atmosphere rich in emotion, where every lingering note becomes a lasting memory of the journey.

Drawing inspiration from the lotus, a timeless emblem of purity and elegance, Vietnam Airlines collaborated with Vietnamese fragrance artist Rei Nguyen to create a signature scent that reflects the airline’s refined identity. Branded with the tagline, “A graceful scent accompanying every journey with Vietnam Airlines,” the fragrance invites travelers to embark on a sensory journey, where every note captures the essence of Vietnamese culture at 30,000 feet.

LotuScent is composed of ingredients deeply rooted in Vietnam’s heritage: the gentle Tam Coc lotus from Ninh Binh, the rich Thai Nguyen tea, the fresh Vong young green rice from Hanoi, the aromatic Thanh Tra pomelo of Hue, the refreshing Doan Hung pomelo from Phu Tho, and the vibrant Lai Vung tangerine of Dong Thap. Together, these elements form a symphony of aromas that feel both familiar and distinctive, a tribute to Vietnam’s cultural richness.

Dang Anh Tuan, Executive Vice President of Vietnam Airlines, shared: With LotuScent, Vietnam Airlines reaffirms its dedication to offering a world-class five-star experience. Beyond tangible comforts, we aim to create emotional and sensory connections that embody our brand. Each layer reflects the spirit of a different region of Vietnam, coming together in the cabin where the nation’s scents harmonize. From simplicity to sophistication, every note is distilled into a single essence, ‘LotuScent’ a symbol of elegance and refinement.”

LotuScent will debut onboard in a special variant titled “Scent Rising with the Wind.” This fragrance evokes the warmth and serenity of a gentle afternoon tea, creating comfort and calm for passengers. It will be diffused during boarding and disembarkation, forming a signature fragrance ritual that enhances the airline’s five-star service rooted in Vietnamese culture.

Rei Nguyen and her team will continue to develop tailored variations for different service spaces, ensuring a consistent sensory experience throughout the Vietnam Airlines network. In the future, these scent variations will be introduced in business lounges and aircraft lavatories, creating a seamless journey where every sense is thoughtfully considered.

LotuScent is more than a fragrance; it is the embodiment of Vietnamese culture, carried on the wings of Vietnam Airlines. Scents from every region of the country come together in a harmonious symphony called “LotuScent”. Through this journey, Vietnam Airlines delivers an experience defined by elegance, emotion, and wholehearted service.