Vietnam Airlines today announced a strategic partnership with Amadeus IT Group, a global leader in travel technology, marking a major milestone in the airline’s digital transformation journey. This collaboration will support Vietnam Airlines in achieving its long-term strategic objectives in alignment with SkyTeam and IATA standards.

As part of the agreement, both parties have signed a Memorandum of Understanding (MoU), committing to the integration of Artificial Intelligence (AI) and Robotic Process Automation (RPA), which aim to deliver innovative, next-generation technology solutions that enhance operational efficiency.

One of the key initiatives under this partnership is the deployment of advanced, innovative AI-powered dynamic pricing. This solution optimizes prices smartly in real-time based on a range of factors such as demand, market condition, customer choices, competitor pricing, and historical trends. The system uses machine learning algorithms to continuously adapt and improve accuracy, increasing both revenue management and customer satisfaction.

By applying AI, Vietnam Airlines will also be able to better predict demand and tailor services to passengers, offering personalized promotions, targeted communications, and customized services based on travel history, preferences, and behavior. This approach is expected to elevate the overall travel experience while optimizing seat utilization and minimizing operational inefficiencies. The partnership also includes joint efforts to enhance Vietnam Airlines’ use of existing Amadeus software solutions to better serve the airline’s needs.

This announcement builds on the successful implementation in 2024 of the Amadeus Altéa Passenger Service System (PSS), which has enabled Vietnam Airlines to streamline core operations including inventory management, ticketing, reservations, and digital services. The Altéa system also empowers frontline staff with modern tools to better assist customers with booking, modifications, and usage of airline services.

This partnership underscores Vietnam Airlines’ role as a pioneering force in the digital transformation of Vietnam’s aviation industry. It reflects the airline’s commitment to expanding international cooperation and embracing new technologies to fulfill its mission as the national carrier in a new era of growth.

As the flag carrier of Vietnam and a regional aviation leader, Vietnam Airlines is committed to continuously expanding its fleet, route network, and elevating service standards. The airline is consistently praised by passengers for its exceptional service quality, high on-time performance, professional and dedicated cabin crew, and the distinctive charm of Vietnamese hospitality. In pursuit of sustained excellence, Vietnam Airlines is accelerating the integration of advanced technologies across its operations, with a clear vision of becoming a fully digital airline by 2025. The strategic partnership with Amadeus serves as a cornerstone of this digital transformation journey.