STB, VNA and SDC will collaborate on a series of joint marketing and promotional activities. These include highlighting Singapore and Sentosa diverse and unique offerings through hosted familiarisation trips for Vietnamese celebrities, media, and Key Opinion Leaders (KOL), a collaborative feature on Singapore and Sentosa in Vietnam Airlines’ inflight magazine Heritage, and enhancing Vietnam Airlines’ Boarding Pass Privileges programme for Vietnamese travellers to Singapore.

Other planned initiatives include in-flight campaigns, travel trade engagement through hosted familiarisation trips, and participation in travel fairs.

The partnership comes at a time when Singapore is experiencing strong tourism momentum. In 2024, international visitor arrivals reached 16.5 million, of which more than 393,000 are from Vietnam. Tourism receipts totalled SGD 29.8 billion, reflecting continued demand for the city-state’s diverse and evolving offerings. Vietnam remains one of Singapore’s top 15 visitor source markets, underscoring the potential to further grow quality tourism from Vietnam.

Ms. Juliana Kua, Assistant Chief Executive, International Group of Singapore Tourism Board, shared: “Vietnam is a key source market for Singapore and continues to have strong potential for future growth. This tripartite MOU is part of our broader effort to deepen strategic partnerships across the region and reflects the importance of valued partners like Vietnam Airlines and Sentosa Development Corporation. I look forward to growing Singapore’s appeal together, and to give discerning Vietnamese travellers new reasons to visit both Singapore and Sentosa through Vietnam Airlines.”

Singapore remains a key strategic market for Vietnam Airlines in Southeast Asia. Since launching its Vietnam–Singapore route over 30 years ago, the airline has transported more than 8.1 million passengers between the two countries. Vietnam Airlines currently operates 21 weekly flights connecting Hanoi and Ho Chi Minh City with Singapore. In 2024 alone, the airline served over 400,000 passengers on these routes. In the first four months of 2025, Vietnam Airlines carried 116,000 passengers.

Mr. Dang Anh Tuan, Executive Vice President of Vietnam Airlines, stated: “This tripartite partnership represents a strong commitment to fostering greater regional connectivity and enriching the travel experience for Vietnamese tourists. Singapore has long been a key market for Vietnam Airlines. By combining our strengths — Vietnam Airlines’ extensive network and customer base, STB’s destination marketing expertise, and SDC’s iconic offerings — we will deliver impactful joint campaigns that resonate with modern travellers. The aim goes beyond boosting visitor numbers — it’s about fostering cultural exchange, connecting communities, and advancing the sustainable growth of tourism between the two nations.”

Mr. Michael Ma, Assistant Chief Executive (Business & Digital Technology Group) of Sentosa Development Corporation, said: “We are delighted to see more Vietnamese travellers visiting Sentosa as part of their Singapore holiday, as we welcomed over 110,000 travellers last year. Through this strategic partnership with Vietnam Airlines and Singapore Tourism Board, we hope more Vietnamese travellers can enjoy Sentosa’s unique charm, including our upcoming “Peranakan Reimagined” from May to August this year. The showcase invites guests to discover the rich Peranakan culture in Singapore through vibrant installations, projection artworks, performances, workshops, and specially curated Peranakan dining experiences across Sentosa.  This adds a novel and colourful dimension to Sentosa’s world-class attractions, pristine beaches, and unforgettable experiences, perfect for new and returning travellers from Vietnam to explore.”