Contemporary Life

Brand USA Unveils Global Campaign ‘America the Beautiful’ at IPW 2025

Brand USA, the nation’s official destination marketing organization, launched its bold new global tourism campaign, “America the Beautiful,” during its annual press conference at IPW 2025 in Chicago. The campaign is designed to reignite international interest in U.S. travel and highlight the country’s rich diversity, landscapes, and culture.

17/06/2025 - Events

Troi, Non, Nuoc – Allusive Panorama

Twenty-one works from ten private collections were displayed at Kien Trung Palace (Hue), offering art lovers and the public a chance to better understand former Emperor Ham Nghi's role as an artist, as well as the deep sentiments he held for his homeland.

06/06/2025 - Interview

Celestial weavings

Part of the art project, the collection embodies a rare dialogue between craft and tradition. Here, do paper, silk, and canvas are pushed to new creative frontiers with pioneering photographic printing methods – each piece a meditation on memory, material, and meaning.

03/06/2025 - Fashion