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Story HANG NGA
Photos INTERNET
Dressing to express class and knowledge has long been a secret recipe in the world of luxury. As soon as a new generation is born, fashion is immediately transformed into a rich storytelling tool, allowing cultural exchanges to take place.
Hope for the future
Fashion, especially designs with a futuristic flair, has become a way to express faith in a brighter tomorrow. For Fall/Winter 2024, brands like Rick Owens, Iris Van Herpen, Dion Lee and Louis Vuitton have taken us to imaginary worlds with designs heavily influenced by science fiction, using shiny, reflective and silver-coated materials. For a long time, renowned designers have explored infinite possibilities, from humans finding a way to survive in outer space to Earth being visited by aliens. Names such as Pierre Cardin, André Courrèges and Paco Rabanne pioneered the incorporation of futuristic fashion into mainstream trends as early as the 1960s. They have inspired many generations of designers after them, opening new doors for creativity.
The spirit of labor
In recent years, workwear from offices to construction sites has become a powerful source of inspiration for fashion. Farming, fishing and carpentry uniforms, which were common in the 90s, are now being refreshed by designers with creativity, bringing countless practical and eye-catching designs. Resonating with the streetwear trend, these iconic garments continue to dominate both the runway and the streets.
One notable collaboration between Stone Island and rapper Drake produced chunky sweaters, delivery worker pants and bomber jackets that are constantly selling out. Not only stylish, the designs are made from sturdy and long-lasting materials like thick denim, wool and cotton. Meanwhile, Pharrell Williams at Louis Vuitton struck a chord with overalls and work jackets made from high-end tailoring fabrics. In a more refined version, Fendi’s silk cargo pants and Saint Laurent’s khaki and army green jumpsuits for Spring 2024 interpret a fashionably ready-to-work attitude.
Inspiration from heritage
High fashion is increasingly aiming to honor heritage and engage in cross-border dialogue between cultures. Many brands like Gucci and HUGO have successfully combined historical elements with modern aesthetics to create collections that bring traditional values to younger generations. Gucci’s Cruise 2024 collection, staged at Gyeongbokgung Palace, is a symphony between the essence of traditional Korean culture and the classic luxury design spirit of the Italian brand. Meanwhile, HUGO x Les Benjamins is a vibrant exploration of diverse identities, where the rich heritage of Istanbul’s streets meets HUGO’s statement-making style. The key symbol and beaded collar detail characteristic of Turkish clothing is a subtle way for the designers to proudly showcase their roots.
Passion for travel
When talking about travel fashion, all roads usually lead to an extremely colorful palette and floral prints overflowing with the breath of nature. As a cycle, to respond to travelers’ eagerness for the next trip, each year fashion houses release resort collections imbued with the allure of a specific setting. The Hermès Men’s Spring/Summer 2025 collection, for example, is a leisurely journey to Véronique’s deep blue oceans. Looking at the collaboration between Maje and artist Jiayi Li, you can see the sun and sea breeze beckoning through the striking tropical floral prints and the characteristic summer tie-dye effect. Loewe depicts autumn colors at an English countryside estate with khaki and brown tones in thick sweaters. Meanwhile, Jacquemus and Bottega Veneta’s summer outfits are dyed in earthy tones and evoke the melancholy and rustic charm of Capri in Jean-Luc Godard’s film Le Mépris.
