ART CREATIVE: LE LAM
PHOTOGRAPHER: LINH BUI
MODEL: KIM THUY NGUYEN
MAKE UP: NGAN VU
DESIGNER: LE LAM
BOUTIQUE: LE LAM, 69B TON THAT THIEP, BA DINH DIST., HANOI

Just as flowers bloom on barren branches and yesterday’s sunset makes way for today’s sunrise, fashion follows its own life cycle. Moving alongside the flow of history and culture, fashion is relentless in its stages of innovation, development and renewal.

Inspired by the magic of rebirth, Hanoi-based designer Le Lam makes a mark in the 2021 Resort season with his “Blooming” collection, which embodies LELAM Hanoi’s style, an elegant exchange between Eastern and Western cultures.

The designer skillfully integrates the techniques behind beautiful traditional costumes, such as weaving, embroidering and especially the use of handmade lace, with modern and luxurious designs that are comfortable to wear.

For LELAM Hanoi, fashion is more than simply clothing: it tells the stories of lifestyles and cultural trademarks through which designer and wearer can communicate and convey their messages to the world.