Story LENA
Photos INTERNET

In Ho Chi Minh City, a vibrant fashion scene finds emerging local brands and legendary fashion houses thriving in unique shopping complexes.

Ho Chi Minh City is steadily establishing itself as Vietnam’s vibrant fashion hub, where retail spaces in Ho Chi Minh City are not just destinations but also backdrops for viral moments on social media. From stores tucked away in charming old apartment buildings  to creative complexes, local creative identity meets global trends. Not only is it a destination for international brands, but the city also serves as a launchpad for a range of bold homegrown fashion labels that are attracting both local enthusiasts and international fashionistas.

Thanks to the rise of TikTok and the “shoppertainment” trend, local brands are continuously crafting unique experiences that reflect the aesthetic tastes of a new generation of customers. Notably, the endorsement of global icons like Lisa and Rosé (Blackpink) has further amplified Ho Chi Minh City’s appeal as a must-visit shopping destination in Southeast Asia.

Creative fashion complexes

Rue Miche

Housed in a historic building with strong French architectural influences, Rue Miche is a melting pot of styles. It’s not just a shopping space but also a playground for those seeking to break the mold and express their individuality in fashion. Here, you’ll find unique designs from local brands such as T–Redx, Beuter, Latui, Aeie Studios, KIMTR and Subtle Le Nguyen alongside eye-catching accessories from JELLYFISH and waa.studios. But Rue Miche offers more than just fashion – it’s a creative ecosystem hosting workshops, exhibitions and art events, connecting fashion enthusiasts with the contemporary art community.

Compound Garment

Compound Garment is a paradise for true streetwear aficionados. Launched in March 2023, this shopping complex quickly became a must-visit spot for those embracing the free-spirited streetwear vibe. From wide-leg jeans and graphic tees to oversized hoodies and secondhand sneakers with an underground edge, Compound Garment features standout streetwear brands like Agob Apparel, Alcyus.Co, 67 Percent and Mahu Official. Beyond trend updates, Compound Garment provides a space for individuals to freely experiment with their style and assert their identity in the ever-evolving world of streetwear.

Mozaic Space

Located on bustling Le Van Sy Street, Mozaic Space is a launchpad for promising young local brands like Ivankov Atelier, Out Break, Melancholy and L’espoir. Mozaic Space embraces modern minimalism, where neutral palettes blend with subtle details to break the monotony of everyday fashion.

This is a destination for those seeking unique designs while prioritizing practicality, where each product reflects the spirit of contemporary Vietnamese fashion – polished and refined, yet full of artistic flair.

Spot Hideout

Hidden in the heart of the city, Spot Hideout is a must-visit for fans of “archive fashion” and vintage styles. It’s not just a fashion store but a gateway to the world of rare, collectible items from classic workwear Americana to high-end runway pieces by renowned designers such as Issey Miyake, Dries Van Noten, Jean Paul Gaultier and Helmut Lang.

With a meticulous selection and a passion for timeless designs, Spot Hideout is more than a trading spot – it’s a haven for those who cherish nostalgic styles.

Psygon Space

Nestled in the city center, Psygon Space is housed in a high-ceilinged building where old red bricks and weathered walls contrast intriguingly with modern details. Every corner is filled with clothing, shoes, and accessories – each piece carrying its own story, as if it has traveled through different eras before arriving here. Stepping into Psygon Space is not just about shopping; it’s a journey to discover the hidden gems of the vintage world, where the past and present merge in every design.

Apartment complexes preserving fashion spirit

Following staircases weathered by time and walls that have witnessed countless changes, you’ll discover new frontiers of fashion. Here, bold local brands blend with quirky secondhand stores. Each door opens to a different style, from minimalist and elegant designs to nostalgic vintage outfits and free-spirited streetwear, all contributing to a shopping experience deeply rooted in Ho Chi Minh City’s identity – both familiar and refreshingly new.

The New Playground

With its rare “underground” store model in Ho Chi Minh City, this place gathers over 50 brands with diverse styles, from bold streetwear to elegant, understated designs. Iconic names like Saigon Swagger, 1–OAK, Dirty Coins, Levent, DVRK and She By Shi have made The New Playground an unmissable spot for fashion lovers. The space is thoughtfully zoned, making it easy for customers to explore and find their favorite items among a wide array of choices.

Ly Tu Trong Apartment

Through narrow alleys and old staircases, you’ll find familiar local brands like Xeo Xo, Libe, NakedbyV, Mr.Simple and Timtay. Each store opens up a space rich in personal identity, turning shopping into not just a quest for the right product but also an experience to feel the unique spirit of contemporary Vietnamese fashion.

Ton That Thiep Apartment

Having stood for over a century, Ton That Thiep Apartment is one of the Saigon’s most iconic landmarks. The old apartments have been restored, preserving their nostalgic charm while embracing a modern touch, offering a unique shopping experience for fashion enthusiasts from all over. Closely packed signs along narrow hallways lead to the stores, creating a bustling shopping center atmosphere with a hint of antiquity.