The pinnacle of vibrancy

In Vietnam, “sidewalk culture” is a unique element that makes most life activities take place on the streets. In the open space of urban areas, contemporary values have the opportunity to intersect with traditional elements, thereby creating the aesthetic personality of Vietnam. Especially in Hanoi, with its simultaneous romance and hustle, the creative landscape here reaches a depth and intensity, and street art becomes an extraordinarily unique world. Through this photo series, Heritage Fashion aims to express the beauty of that world in the meeting of contemporary and traditional, rough and lyrical, vibrant and street personality in Hanoi, full of innovation and impression.

Starring RAPPER SUBOI

Creative Director & Photographer PHUONG VU

Editorial Director NAM THI

Stylist DIEN70S

Makeup YENJIIVU

Producers AN KHANG, TIEN DUONG, GOVI PHUNG

Production Design DINH DINH

Line Producer DINH NGOC ANH, TAMLE

Lighting & Retouch DANG THINH, DZUNG CHAN

Makeup Assistant TIENGENU

Fashions LA LUNE, FANCÌ, ELENA NGN, EMVANKHONGDOITHAY, TRAN XIA

Accessories HANOIA, BETTY VINTAGE, AAH, FASHION4FREEDOM

Nailart SWAGGY NAILBOX Grillz MKT GRILLZ

Production House ANTIANTIART

Locations LENIN PARK, PORT OF HA NOI, DONG TAC MARKET, BAT TRANG MUSEUM