The Charm

The stunning Amanda Obdam, Miss Universe Thailand 2020, evokes a Japanese Hina doll through the language of fashion in the eponymous new ao dai collection by Vo Viet Chung. With deft and meticulous craft, the talented Vietnamese designer breathes life into the traditional dress, imbuing it with poetic layers of emotion. It’s as if the soul of a woman grows deeper when adorned with a multicultural fashion masterpiece. The Charm of HINA collection predominantly uses chirimen as its primary fabric. This traditional Japanese material, dating back to the 16th century, radiates an elegant beauty with its soft creases, born from the interlacing of two silk threads twisted in different directions. The dominant hues of the collection are pink, red, purple and mystical black, accentuated with teal and white. Cloud patterns and floral motifs create dreamy patterns on the traditional ao dai, while accessories meticulously crafted from precious stones and pearls deliver an aura of regal elegance, nobility and power.

Art Director THINH CHOCOLATE
Photographer TRINH QUOC HUY
Model AMANDA OBDAM
Assistants AKI QUANG, SANG HUYNH
Fashion VO VIET CHUNG
Boutique VO VIET CHUNG SHOWROOM, 305 LY TU TRONG ST., BEN THANH WARD, DIST. 1, HCMC