Once upon a time

Capturing the timeless beauty, the image of the ao dai is a wellspring of inspiration that sparks creativity and serves as a driving force for D.CHIC to preserve and promote the essence of Vietnam. As a traditional product line of the brand, each design tells a unique story, combining contemporary artistic painting and hand embroidery, harmonizing fashion with cultural values. Exploring the “Land of Blossoming Rocks”, the Ngay Xua Ngay Xua Ao Dai Collection is crafted in Ha Giang, where the pristine beauty of the Northeastern mountains and forests is preserved. The elegance of the ao dai seems to be accentuated by the profound beauty of the Vuong family’s ancient palace. Despite 120 years of historical ups and downs, this land retains its old charm and historical significance, which the brand deeply respects.

Contemporary fashion draws on folk culture, breathing new life into the traditional ao dai. The main inspiration comes from enduring human values passed down through generations of fairy tales. Each decorative petal is meticulously cut and hand-embroidered to achieve precision in every detail. Just like the brand’s spirit, the collection embraces modern trends while cherishing and nurturing the cultural values of the nation.

Producer D.CHIC

Creative Director NGUYEN THAO

Photographer DUONG TUNG TO

Model HELLY TONG

Stylist NAM BAO NGUYEN

Fashion D.CHIC

Flagship Store 221 – 223 GIANG VO, HANOI

Showroom 99 BA TRIEU & 21 LE VAN LUONG STR., HANOI; SH7-3, TIMES GARDEN, 425 LE THANH TONG, HA LONG CITY

Location HA GIANG PROVINCE