Multifaceted icon

As one of the leading artists in Vietnam’s entertainment industry today, SOOBIN has captured audiences’ hearts with his versatility. SOOBIN’s multifaceted talent and personality are reflected in the hexagonal chain of Bee My Love and the Liens knots, two iconic jewelry collections from Parisian jeweler Chaumet. The singer’s natural charisma blends with his personality and masculinity, which is elegantly softened through his attire and jewelry designs.

The Bee My Love collection draws inspiration from the golden bee, a symbol of the sovereigns of France originally chosen by Emperor Napoleon. He selected this image partly because he saw his own diligent and industrious character in these small bees – qualities that can be seen in SOOBIN himself, who has pursued his artistic path since a very young age. Meanwhile, with Liens – which means “connections” in French – he subtly conveys a heartfelt message to fans during this season of sharing love.

Starring SOOBIN

Creative Director ALEX FOX

Art Director HUAN LEI

Photographer CEE CHANN

Producer GIANG THAO

Lighting NAM HOANG

Stylist VINH KHOA

Makeup LAM NGOC MINH

Hair DUONG DANG MINH

Set Design AN QUOC TRAN

Studio STUDIO S+

Fashion SUBTLE LE NGUYEN, HUDB+, PHIET, GIAN SAIGON

Jewelry CHAUMET

Boutique CHAUMET HANOI, 12 LY DAO THANH STR., HOAN KIEM DIST