01 A new beauty
02 A new beauty
03 A new beauty
04 A new beauty
05 A new beauty
06 A new beauty
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08 A new beauty
A new beauty
A new beauty
A new beauty
A new beauty
A new beauty
A new beauty
A new beauty
A new beauty

A new beauty

This photoset brings a new understanding and aesthetic expression to the traditional ao dai through the lens of the modern artistic generation. Maintaining the core values of an elegant and delicate beauty for Vietnamese women in the springtime, combined with a modern eye for coordinating outfits and a principal palette inspired by lacquer paintings, the fashion designs seem to tell a story of “East meets West” that Heritage Fashion always strives to highlight.

Photographer CHIRON DUONG

Model HO THU ANH

Stylist DIEN70S

Makeup & Hair ODETTE KHIET AN

Producer VAN MINH THU

Stylist Assistant DAT TRUNG

Lighting BOI BOI STUDIO

Fashion XEO XO, AEIE, LO BOUTIQUE

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