Childhood memories

Fond memories from childhood are the peaceful sky in our souls: cheerful flowers, warm sweaters knitted by loving mothers, adorable pets and favorite songs from old cassettes. Over time, we cherish these recollections and look to them for comfort.

The Fall Winter 2022 collection by the design team at VUNGOC&SON conveys the inspiration of those happy childhood memories. Vibrant color palettes, traditional materials and classic shapes complement novel textures by VYBicely. Familiar landmarks such as Ben Thanh Market, the Saigon Central Post Office and the Independence Palace are intertwined in a series of vivid and joyful moments.

While the past lives on, a bright and youthful future awaits. Designers Vu Ngoc Tu and Dinh Truong Tung use the language of brilliant fashion to bring the beauty of Vietnam and its people closer to friends inside and outside the country.

Fashion VUNGOC&SON

Art Director THANH TRUC TRUONG

Photographer CHANH NGUYEN

Stylist TO QUOC SON

Model DANG HOANG TAM NHU, NGUYEN BAO SON

Makeup & Hair TUNG CHAU ACADEMY

Assistants BA AN NGUYEN, BON TRAN, THIEN DAT, QUYNH MY

Location HO CHI MINH CITY