It’s for life

For Fall/Winter 2024, the theme “It’s for life,” or “Own your life,” introduces a fresh interpretation of the #BeYourOwnBOSS campaign, encouraging individuals to express themselves with style and confidence. BOSS embodies an energy that propels us further and stronger than ever before, as showcased by brand ambassadors such as English football legend and fashion icon David Beckham, supermodels Gisele Bündchen and Naomi Campbell, Nigerian singer-songwriter Burna Boy and South Korean actor Lee Jong-suk.

The Fall/Winter 2024 collection from the renowned fashion house is a harmonious blend of classic and modern style. Luxury is evident through relaxed forms and layered combinations of various fabrics in a restrained color palette. Key pieces include classic wide-leg trousers, double-breasted coats, long coats and cozy knitwear in minimalist designs. With striped wool and shades of gray, white, cream and brown, the elements come together create a collection that highlights individuality.

Creative Direction TREY LAIRD & TEAM LAIRD

Photographer MIKAEL JANSSON Starring DAVID BECKHAM,

NAOMI CAMPBELL, LEE JONG-SUK, GISELE BÜNDCHEN, BURNA BOY AND MATTEO BERRETTINI

Boutiques BOSS HANOI: BOSS TRANG TIEN – 24 TRANG TIEN, HOAN KIEM;

BOSS LOTTE MALL WEST LAKE HANOI – FIRST FLOOR, LOT 122, LOTTE MALL WEST LAKE HANOI 272 VO CHI CONG, TAY HO;

BOSS HO CHI MINH CITY: SHERATON SAIGON HOTEL, 88 DONG KHOI, DIST. 1;

BOSS SAIGON CENTRE 67 LE LOI, BEN NGHE WARD, DIST. 1